Costume Design for Aimisir Theatre’s ‘GO WEST!’ at Edinburgh Fringe Festival 2025
By Aoife Cronin and Lucy Bracken. Debuted at Scene and Heard Festival of New Work in the Main Space of Smock Alley Theatre.
By Aoife Cronin and Lucy Bracken. Debuted at Scene and Heard Festival of New Work in the Main Space of Smock Alley Theatre.
In my first meeting with Aoife Cronin, she shared her vision for the script, inspired by the Gold Rush, vast deserts and the cinematic aesthetic of Paris, Texas. At the core of the story are cartographers, and immediately, the fabric calico came to mind. It is the perfect match. In an exciting development, we extended this concept to the set design which Emma Kelleher created a cohesive and striking visual aesthetic from my off cuts.
Calico, often used for mock-ups and trial samples, becomes a symbolic parallel to the cartographers’ work—maps in progress, guiding them toward an uncertain destination. This ties beautifully into the line from the play:
“God’s good brown earth.”
-Received 5 stars from North West End UK during Edinburgh Fringe Festival
“An entertaining and stimulating piece of abusrdist theatre, steeped in Americana and dripping with atmosphere.”
-The Scotsman
“It is a strange yet special venture by Irish Company Aimsir, that wears its absurdity on its sleeve and may also be a contender for the best curtain call of the Fringe.”